Ep. 75 Designing World Class Entrepreneurial Success with Daniel Hauge

[00:00:06] [SPEAKER_00]: I'm Michele Simms and this is The Beauty in the Mess, a community where people who crave a shift in mindset, personal growth, and connection to like-minded people come together to start rewriting their stories.

[00:00:17] [SPEAKER_00]: Through engaging, honest, and insightful conversations, the show will help you embrace the mess to recognize the meanings and the lessons it holds and discover its hidden treasures to help you start making a mindset shift.

[00:00:29] [SPEAKER_00]: Let's listen, learn, and reclaim who we were meant to be.

[00:00:34] [SPEAKER_00]: Hi friend, welcome to The Beauty in the Mess. For this episode, I'm very happy to welcome Daniel Hauge to the show.

[00:00:41] [SPEAKER_00]: Daniel delves into the transformative journeys of entrepreneurs and how he turned his own life around from turmoil to triumph.

[00:00:49] [SPEAKER_00]: He discusses the significance of aligning business practices with your own personal values to ensure sustainable success and personal fulfillment.

[00:00:58] [SPEAKER_00]: His key topics include the development of effective systems to maintain progress, the importance of clear goals, and the role of social media and personal branding.

[00:01:08] [SPEAKER_00]: He gives us real-life examples to illustrate how consistent small actions driven by well-structured systems lead to long-term success.

[00:01:16] [SPEAKER_00]: He also provides insights on managing overwhelm, building confidence, and balancing different aspects of life, and how that's all shared alongside strategies for scaling businesses while maintaining your core values.

[00:01:30] [SPEAKER_00]: Daniel Hauge is a number one best-selling author and entrepreneur from Denmark.

[00:01:34] [SPEAKER_00]: He went from being a high school dropout and being involved in crime and drug abuse to now being the founder of Passion for Achievement,

[00:01:43] [SPEAKER_00]: a company helping thousands of entrepreneurs all over the world maximize performance in and out of business.

[00:01:49] [SPEAKER_00]: Daniel is obsessed with personal growth, entrepreneurship, and the relationship between them.

[00:01:55] [SPEAKER_00]: He believes everyone can build their version of a world-class life, and he aims to help as many entrepreneurs as possible to achieve exactly that.

[00:02:03] [SPEAKER_00]: Hi, I'm Michelle Simms, your host.

[00:02:06] [SPEAKER_00]: I'm just a regular person who, along with my family, have had our share of messes that we, too, have had to overcome.

[00:02:12] [SPEAKER_00]: Along the way, I got curious as to how others get through their messes and even triumph over them.

[00:02:17] [SPEAKER_00]: Maybe there's a better way, a faster way.

[00:02:20] [SPEAKER_00]: Maybe we can accelerate our journeys by learning from someone else.

[00:02:24] [SPEAKER_00]: That started my pursuit.

[00:02:25] [SPEAKER_00]: I think we can all learn from each other through the sharing of our experiences, lessons, and knowledge.

[00:02:30] [SPEAKER_00]: So join me for episode 75 of The Beauty and the Mess, called Designing World-Class Entrepreneurial Success with Daniel Haug.

[00:02:41] [SPEAKER_00]: So without further ado, let's dive right into today's conversation.

[00:02:45] [SPEAKER_00]: Hi, Daniel.

[00:02:46] [SPEAKER_00]: Welcome to The Beauty and the Mess.

[00:02:47] [SPEAKER_00]: I'm so glad to have you with me today.

[00:02:50] [SPEAKER_02]: Yeah, thanks for having me.

[00:02:51] [SPEAKER_02]: Super excited to be here.

[00:02:52] [SPEAKER_00]: Absolutely.

[00:02:53] [SPEAKER_00]: Now, I know you're a very successful entrepreneur and a best-selling author, but before we dig into that today, I was wondering if you could tell us some of your backstory.

[00:03:02] [SPEAKER_00]: Like, what was part of your journey that led you to this point in your life?

[00:03:07] [SPEAKER_02]: Absolutely.

[00:03:08] [SPEAKER_02]: So I started off very off track in life.

[00:03:12] [SPEAKER_02]: We had some, unfortunately, some death in my near family.

[00:03:16] [SPEAKER_02]: And that kind of pushed me, like I said, off track.

[00:03:19] [SPEAKER_02]: I started having a very difficult time concentrating in school.

[00:03:24] [SPEAKER_02]: And so I just had the kind of the usual thing you'll often hear with people that are off track in life.

[00:03:31] [SPEAKER_02]: Once you're off track, everything seems to get off track.

[00:03:33] [SPEAKER_02]: So I started hanging around the wrong people, started not really concentrating on school.

[00:03:39] [SPEAKER_02]: And eventually, that actually led me to a life of a little bit of crime and a little bit of addiction.

[00:03:48] [SPEAKER_02]: A little bit of really, truly being in an unhealthy space with no school, no job, none of this.

[00:03:57] [SPEAKER_02]: And yeah, I was going down this path and I realized that this was going to end very badly very soon.

[00:04:05] [SPEAKER_02]: And so I had to make a decision, am I going to continue down this path or am I going to turn things around?

[00:04:12] [SPEAKER_02]: And fortunately, I decided to turn things around.

[00:04:16] [SPEAKER_00]: Yeah, that's great.

[00:04:17] [SPEAKER_00]: That sounds like actually it's a very hard thing to do, I'm sure.

[00:04:20] [SPEAKER_00]: But maybe that was your motivation as well, that things were so tough the way they were,

[00:04:25] [SPEAKER_00]: that it motivated you to get out of that situation.

[00:04:29] [SPEAKER_02]: Yeah.

[00:04:29] [SPEAKER_02]: So in the beginning, I wasn't super interested in turning things around for my own personal reasons.

[00:04:36] [SPEAKER_02]: I figured this deal called life wasn't really such a great deal.

[00:04:42] [SPEAKER_02]: The way I saw it, there was a lot of pain in life, a lot of challenges, a lot of obstacles and not a lot of good.

[00:04:50] [SPEAKER_02]: And so I wasn't, like I said, for my own reasons, super interested in getting life a shot.

[00:04:57] [SPEAKER_02]: But fortunately, I had my mother, my little brother that I wanted to fight for.

[00:05:03] [SPEAKER_02]: It wouldn't be fair to them if I just gave up.

[00:05:06] [SPEAKER_02]: And so in the beginning, it was mostly for them that I decided to turn things around.

[00:05:12] [SPEAKER_00]: Well, that's awesome that you did.

[00:05:14] [SPEAKER_00]: Yeah.

[00:05:14] [SPEAKER_00]: And I know you talk a lot about gaining clarity.

[00:05:18] [SPEAKER_00]: And I was wondering if you could explain that to us.

[00:05:20] [SPEAKER_00]: I mean, are you talking about just getting very specific on what you want or?

[00:05:26] [SPEAKER_02]: Yeah, basically.

[00:05:27] [SPEAKER_02]: So when I decided that I wanted to turn things around, I had to visualize a life that was worth living.

[00:05:33] [SPEAKER_02]: Because one thing that was very clear was that if I'm going to turn things around and I'm going to give life a chance,

[00:05:39] [SPEAKER_02]: I'm not just going to build something that's mediocre, something that's tolerable, something that I can survive in.

[00:05:44] [SPEAKER_02]: I want something that truly is worth living.

[00:05:47] [SPEAKER_02]: And so the first step for me was figuring out what is that?

[00:05:51] [SPEAKER_02]: What is a life truly worth living?

[00:05:55] [SPEAKER_02]: And then that's where the clarity aspect comes in.

[00:05:58] [SPEAKER_02]: Because first I had to identify my values, right?

[00:06:00] [SPEAKER_02]: Like what are the pillars that I'm going to build my life around?

[00:06:04] [SPEAKER_02]: What are the values that my life would need to have for me to feel like life was worth living?

[00:06:14] [SPEAKER_00]: So how specific did you get with yourself?

[00:06:17] [SPEAKER_00]: I mean, did you have the type of business planned out and everything?

[00:06:20] [SPEAKER_00]: Or did you just know that you wanted to head in this direction in the beginning?

[00:06:26] [SPEAKER_02]: I got very specific.

[00:06:27] [SPEAKER_02]: Now, some of it I've gone more and more specific about over time as you're fine tuning and adjusting your vision for what you're trying to build.

[00:06:35] [SPEAKER_02]: This goes for business, but it also goes for outside of business.

[00:06:38] [SPEAKER_02]: But I'm very detailed with what it is that I'm trying to build.

[00:06:41] [SPEAKER_02]: So these values, whether that's freedom or it's health or whatever it is that you're trying to build a life around.

[00:06:48] [SPEAKER_02]: I got very clear not just on those pillars, but also on the layers of those values.

[00:06:54] [SPEAKER_02]: So let's say I wanted to have freedom.

[00:06:57] [SPEAKER_02]: Well, what does that mean?

[00:06:59] [SPEAKER_02]: Is that freedom of location?

[00:07:00] [SPEAKER_02]: Is it freedom of time?

[00:07:02] [SPEAKER_02]: Is it financial freedom?

[00:07:03] [SPEAKER_02]: Is it the freedom to make decisions?

[00:07:05] [SPEAKER_02]: What kind of freedom are we talking about?

[00:07:07] [SPEAKER_02]: Same thing.

[00:07:08] [SPEAKER_02]: If you know that confidence and self-respect is important to you.

[00:07:15] [SPEAKER_02]: But what is that?

[00:07:16] [SPEAKER_02]: What is confidence?

[00:07:16] [SPEAKER_02]: Is that your appearance?

[00:07:18] [SPEAKER_02]: Is it how you perform socially?

[00:07:19] [SPEAKER_02]: Is it whether you feel like you're giving your best in your career?

[00:07:24] [SPEAKER_02]: What is confidence to you, right?

[00:07:25] [SPEAKER_02]: So I got very clear on all these things.

[00:07:26] [SPEAKER_02]: And yeah, the more I grew, the more I read personal growth and the more I got interested in entrepreneurship.

[00:07:33] [SPEAKER_02]: Because with time, I realized that entrepreneurship was going to be a part of this as well.

[00:07:37] [SPEAKER_02]: If I'm going to build a life that's worth living, personal growth is going to be very important.

[00:07:41] [SPEAKER_02]: And so is entrepreneurship.

[00:07:43] [SPEAKER_02]: And the more I realized that, I just realized that I got to get really clear on the kind of life that I'm building and the kind of business.

[00:07:50] [SPEAKER_00]: I think what's coming to me is what if someone thinks they want to become an entrepreneur, but they really don't know what they want.

[00:07:58] [SPEAKER_00]: And I know that for someone that's so motivated and structured the way you are, it might sound silly.

[00:08:02] [SPEAKER_00]: But I know a lot of people who kind of struggle with knowing that they want to go in this general direction, but they really don't know.

[00:08:09] [SPEAKER_00]: I mean, when you become an entrepreneur, does the business have to be your passion for you to succeed?

[00:08:16] [SPEAKER_00]: Or can it be something that you think is worthy of being a business?

[00:08:20] [SPEAKER_00]: It's a need that people have that you can fulfill, but it may not be your passion in life.

[00:08:27] [SPEAKER_00]: Does that make any sense?

[00:08:28] [SPEAKER_02]: That makes perfect sense.

[00:08:30] [SPEAKER_02]: And I think there's some truth to the fact that if you're passionate about something, then you can maybe put a little bit more of yourself into it.

[00:08:38] [SPEAKER_02]: But there are many things that I'm passionate about.

[00:08:41] [SPEAKER_02]: I'm passionate about going to the trampoline park with my cousin.

[00:08:44] [SPEAKER_02]: I'm passionate about a lot of things, but that doesn't mean that there's value in the marketplace for that.

[00:08:49] [SPEAKER_02]: So what I would say is instead of finding an activity that you're very passionate about and then trying to turn that into a career,

[00:08:56] [SPEAKER_02]: I would more so go back to your clarity on what kind of life you're looking to build.

[00:09:00] [SPEAKER_02]: And then you build a business that gives you that.

[00:09:04] [SPEAKER_02]: So let's say the freedom is important to you.

[00:09:07] [SPEAKER_02]: Then you design a business that can give that to you.

[00:09:11] [SPEAKER_02]: And then I think what you do in that business is less important because the business serves a purpose.

[00:09:20] [SPEAKER_02]: So I'm doing a bunch of stuff in business that I don't want to do, but I know it serves the bigger picture.

[00:09:26] [SPEAKER_02]: And so I know on Exponuous that the number one value they have in life is freedom of location.

[00:09:32] [SPEAKER_02]: They started their business to have freedom, so they could travel.

[00:09:35] [SPEAKER_02]: And now they've built an office culture that requires them to be in the office 60 hours per week.

[00:09:40] [SPEAKER_02]: So now they're building the exact opposite of what they want.

[00:09:44] [SPEAKER_02]: Wow.

[00:09:45] [SPEAKER_02]: And this will obviously decrease performance.

[00:09:48] [SPEAKER_02]: It will increase stress, overwhelm, burnout.

[00:09:51] [SPEAKER_02]: It will decrease your capabilities as a leader because now you're communicating to your people in a way where you feel like your employees are what's standing in the way of your freedom, right?

[00:10:04] [SPEAKER_02]: Because in a way they are.

[00:10:06] [SPEAKER_02]: And then the performance and it's just, yeah, it's a chaos.

[00:10:10] [SPEAKER_02]: So, yeah, I really think you should build the business to serve something bigger, which is your overall life, your overall thing you want to build.

[00:10:20] [SPEAKER_02]: And then if you've got to do some stuff you're not passionate about to make that happen, I think that's okay.

[00:10:25] [SPEAKER_00]: Okay.

[00:10:25] [SPEAKER_00]: That's very good to know.

[00:10:27] [SPEAKER_00]: And for the person you were just discussing that has now trapped themselves in the opposite of what they wanted,

[00:10:33] [SPEAKER_00]: would their solution be to be able to make the business run without them and other things?

[00:10:39] [SPEAKER_00]: Or what, I mean, how did they undo what they just created?

[00:10:43] [SPEAKER_02]: Yeah, absolutely.

[00:10:44] [SPEAKER_02]: So the first step is actually realizing that, oh, I am not getting from my business what I want to be getting from my business.

[00:10:52] [SPEAKER_02]: So a lot of people just think it's a revenue problem.

[00:10:54] [SPEAKER_02]: Okay, I'm doing this.

[00:10:55] [SPEAKER_02]: I'm doing 80K a month.

[00:10:57] [SPEAKER_02]: I would be happier if I did 100.

[00:10:58] [SPEAKER_02]: Okay, now I'm doing 100.

[00:10:59] [SPEAKER_02]: I'd be happier if I did.

[00:11:00] [SPEAKER_02]: So everyone thinks it's just, I just need more money.

[00:11:04] [SPEAKER_02]: But then when we actually dive deeper into all these values and their strengths and their weaknesses,

[00:11:08] [SPEAKER_02]: and we see that the business is completely misaligned, that's obviously the first step to get really clear that,

[00:11:14] [SPEAKER_02]: you know, that is what's happening.

[00:11:16] [SPEAKER_02]: I'm actively building something that cracks me away from everything that's important to me.

[00:11:20] [SPEAKER_01]: Wow.

[00:11:21] [SPEAKER_02]: Once we have that clarity, we've got to redesign a bunch of things.

[00:11:25] [SPEAKER_02]: So in the business, absolutely, you would have to redesign how you're doing things.

[00:11:29] [SPEAKER_02]: You'd have to adjust the culture so that your people no longer expect you to be in the office 60 hours a week.

[00:11:36] [SPEAKER_02]: You would have to, we can definitely get into the technicals, but that would be doing some SOPs and maybe designing some documents and whatever,

[00:11:44] [SPEAKER_02]: and how you usually do things.

[00:11:46] [SPEAKER_02]: And now you can systemize it.

[00:11:47] [SPEAKER_02]: You can outsource certain things.

[00:11:49] [SPEAKER_02]: So there's so many ways to design your business in a way that it will go from pulling you away from the life that you want.

[00:11:57] [SPEAKER_02]: So giving you the life that you want.

[00:12:00] [SPEAKER_00]: Yeah, that's awesome.

[00:12:01] [SPEAKER_00]: I never really thought about like the head person making SOPs, but that's a great idea.

[00:12:06] [SPEAKER_00]: Really?

[00:12:06] [SPEAKER_00]: Yeah.

[00:12:07] [SPEAKER_00]: I mean, I see it in business, like in my business, but it's at more of the workforce level, right?

[00:12:13] [SPEAKER_00]: But it's a great idea to even in the upper echelons have SOPs.

[00:12:18] [SPEAKER_00]: I also wanted to ask like, you know, and this is going back to that average person, I guess, that's just getting started or just building their business.

[00:12:26] [SPEAKER_00]: But what if they have confidence issues?

[00:12:29] [SPEAKER_00]: Because I think that could undermine everything.

[00:12:32] [SPEAKER_00]: So are you able to help people figure out why they have the confidence issue and overcome it?

[00:12:38] [SPEAKER_00]: Or how do you approach that?

[00:12:40] [SPEAKER_02]: Yeah, great question.

[00:12:41] [SPEAKER_02]: So I think I'm better at overcoming it than I am at identifying why they may have confidence issues.

[00:12:48] [SPEAKER_02]: Because sometimes their confidence issues are very valid, right?

[00:12:52] [SPEAKER_02]: Okay.

[00:12:53] [SPEAKER_02]: When I started doing podcasting, I was not very confident in my podcasting skills because obviously I wasn't very good at it.

[00:13:00] [SPEAKER_02]: So that's and I was very new at it.

[00:13:01] [SPEAKER_02]: So I didn't know what to do.

[00:13:03] [SPEAKER_02]: And so then I'm not confident.

[00:13:04] [SPEAKER_02]: So what I would suggest in that scenario is to get some kind of momentum, some kind of results.

[00:13:10] [SPEAKER_02]: And also to if you're not yet at a point where you can trust yourself and be confident in yourself, you can perhaps find a process that you can maybe trust.

[00:13:21] [SPEAKER_02]: So when I'm doing something new, for example, with this podcasting thing, I've been trained by people that are very experienced in the podcasting world.

[00:13:30] [SPEAKER_02]: And they've taught me the ropes.

[00:13:31] [SPEAKER_02]: And so I could trust them and trust their process and have confidence in their process before I could have confidence in myself.

[00:13:39] [SPEAKER_02]: And then once I started seeing the results and once I started seeing the momentum and once I started getting better at reaching out to podcasts and stuff like that, the confidence comes.

[00:13:48] [SPEAKER_02]: So I think that's probably one of the things I would do is I would recommend the person to find something else to trust in until you can trust in yourself with that certain skill or that certain thing.

[00:13:59] [SPEAKER_02]: And then just have the mentality that I'm going to I'm going to figure it out because you are keep trying and you have some kind of feedback loop.

[00:14:07] [SPEAKER_02]: If you just do something and you get feedback and it probably sucks the first time you do it again, get feedback into this feedback loop.

[00:14:16] [SPEAKER_02]: Just do that a lot, whether you're trying to get good at selling, you're trying to maybe do some social media creatives, whatever it is.

[00:14:24] [SPEAKER_02]: Just get that feedback loop running as much as you can.

[00:14:27] [SPEAKER_00]: Some of it, as far as confidence, is just immersing yourself in the situation, right?

[00:14:32] [SPEAKER_00]: I mean, you just have to, like you're saying, take action.

[00:14:36] [SPEAKER_00]: And I mean, you're not going to get better without practice is, I guess, what I'm trying to say.

[00:14:42] [SPEAKER_02]: Exactly.

[00:14:42] [SPEAKER_02]: And I also think one of the key points is that I'm all for this idea that we are good enough as we are and we are all valuable and we all have a lot to offer.

[00:14:53] [SPEAKER_02]: And I believe every single one listening to this, if you're interested in becoming an entrepreneur, I'm sure you'd figure it out and all of that.

[00:15:01] [SPEAKER_02]: But I'm also a supporter of this idea that sometimes you've got to earn your confidence a little bit.

[00:15:09] [SPEAKER_02]: So when you've done 100 podcasts, you're probably more confident in your abilities than you were with the first one.

[00:15:15] [SPEAKER_02]: And I think that's completely okay as well.

[00:15:17] [SPEAKER_00]: Absolutely.

[00:15:18] [SPEAKER_00]: And another common issue, I think, for entrepreneurs and for everybody in general is the stress and overwhelm.

[00:15:26] [SPEAKER_00]: But I'm wondering if you're feeling a lot of stress and overwhelm as you're becoming an entrepreneur,

[00:15:31] [SPEAKER_00]: is that because you don't have it designed as good as it could be?

[00:15:36] [SPEAKER_00]: Put it that way.

[00:15:37] [SPEAKER_00]: Or is that just part of, I've never started a business.

[00:15:41] [SPEAKER_00]: So that's why I'm asking.

[00:15:42] [SPEAKER_00]: I don't know.

[00:15:43] [SPEAKER_02]: Yeah, I think there are many things.

[00:15:45] [SPEAKER_02]: I think definitely if you are building something and you have been building it for a while and you feel like it's taking a toll on your health and it's stressing you out and it doesn't feel good and you're not passionate about it anymore and you're losing your drive and all of that,

[00:15:59] [SPEAKER_02]: I would absolutely assume that is a misalignment with your values.

[00:16:04] [SPEAKER_02]: You're going the wrong direction or doing it in the wrong way.

[00:16:08] [SPEAKER_02]: I like to use this analogy of a car.

[00:16:10] [SPEAKER_02]: Just about everyone just wants to scale.

[00:16:12] [SPEAKER_02]: Everyone wants to just push the pedal to the metal.

[00:16:14] [SPEAKER_02]: And that can absolutely be a decent strategy to go faster if you're in the right vehicle and you're with the right person in the passenger seat and you're driving in the right direction.

[00:16:27] [SPEAKER_02]: But if you don't have any wheels on or if your car is pointing 180, the opposite direction of the destination you're trying to arrive at, then I don't believe the best option for you there is to just push the pedal to the metal.

[00:16:40] [SPEAKER_02]: I think you should change something, right?

[00:16:43] [SPEAKER_02]: Either your route or the person who's on your passenger seat.

[00:16:47] [SPEAKER_02]: This could be a business partner or your wheels.

[00:16:50] [SPEAKER_02]: This could be how you're generating.

[00:16:54] [SPEAKER_02]: Could be how you're marketing, how you're selling, whatever.

[00:16:56] [SPEAKER_02]: If there's something that isn't aligned with your values.

[00:16:59] [SPEAKER_02]: So that's one thing.

[00:16:59] [SPEAKER_02]: I also think in the beginning when people want to start an business, I think overwhelm is very big because people are not super clear on exactly what they want to do and how and when and with whom.

[00:17:16] [SPEAKER_02]: And so what I like to do is I like to have a very clear desired outcome.

[00:17:23] [SPEAKER_02]: And then I identify which activities could I do that would bridge the gap between where I am and where I'd like to go.

[00:17:33] [SPEAKER_02]: And then I take these big tech activities and we can talk more about that if we want to.

[00:17:36] [SPEAKER_02]: And I build systems around it so I just know this is what I need to do at this time, this way, with these people because of this.

[00:17:47] [SPEAKER_02]: And then we build habits and routines around that and it just happens.

[00:17:50] [SPEAKER_02]: But I know for a lot of people and also for me for many years, entrepreneurship became this hectic, random thing where, okay, now I'll answer or I'll respond to four emails.

[00:18:03] [SPEAKER_02]: And then I'll watch a YouTube video on marketing.

[00:18:06] [SPEAKER_02]: And then I'll read a book on sales.

[00:18:08] [SPEAKER_02]: And then I'll maybe make my logo.

[00:18:10] [SPEAKER_02]: And then I will.

[00:18:11] [SPEAKER_02]: And so I think new entrepreneurs are just so overwhelmed by everything.

[00:18:15] [SPEAKER_02]: And also they're not getting the results they want, which will also stress them and overwhelm and stuff.

[00:18:20] [SPEAKER_02]: And so, yeah, I think clarity is very big.

[00:18:22] [SPEAKER_02]: And then we've got to systemize as much as we can.

[00:18:25] [SPEAKER_00]: So as part of designing your system, do you have like measurables that you gauge yourself with?

[00:18:33] [SPEAKER_00]: I mean, to make sure that things are going the way you want it to go, you have distinct things that you can measure?

[00:18:39] [SPEAKER_02]: Absolutely.

[00:18:40] [SPEAKER_02]: Yeah.

[00:18:40] [SPEAKER_02]: So for some things, so outside of business, this could be you want to read five pages of a good book before you go to bed.

[00:18:48] [SPEAKER_02]: It could be I will drink a glass of water when I wake up to rehydrate because I haven't been drinking water for eight hours when I wake up prior to when I wake up.

[00:18:56] [SPEAKER_02]: It could be simple things like that.

[00:18:58] [SPEAKER_02]: And then in the business world, it could be the first hour of every workday, I will reach out to podcasts.

[00:19:04] [SPEAKER_02]: And then the next hour after that, I will do all my social media content for the day.

[00:19:11] [SPEAKER_02]: That means maybe writing an Instagram post and then posting down Facebook and threads as well.

[00:19:18] [SPEAKER_02]: Then I'll make it real that I will post on Instagram, TikTok, YouTube shorts, whatever.

[00:19:24] [SPEAKER_02]: It doesn't matter.

[00:19:25] [SPEAKER_02]: Whatever you're trying to do, whether it's growing your brand or it's marketing or it's selling something, I would identify, once again, the results that I really want.

[00:19:35] [SPEAKER_02]: I would then identify reverse engineer which activities would give me that.

[00:19:39] [SPEAKER_02]: So if I want a bigger personal brand, getting on podcasts would help with that.

[00:19:43] [SPEAKER_02]: And so then I got to build a system that I know consistently makes that happen, which could be, like I said, the first hour of every day could reach out to podcasts or maybe the last hour of every workday or whatever.

[00:19:56] [SPEAKER_02]: So that would be systems.

[00:19:59] [SPEAKER_00]: So since you're currently an entrepreneur, how important is social media?

[00:20:05] [SPEAKER_00]: I think that's a good question.

[00:20:06] [SPEAKER_00]: And do you feel like you have to post every single day to keep relevant and out there?

[00:20:14] [SPEAKER_02]: Very good question.

[00:20:15] [SPEAKER_02]: So actually, for just about the entire time I've been an entrepreneur, I've been hiding behind my company, Passion for Achievement, it's called.

[00:20:24] [SPEAKER_02]: And so all of the ads that we did and the website and the logos and the products, everything was Passion for Achievement.

[00:20:32] [SPEAKER_02]: So I wasn't really, obviously, I was the one writing the e-books and I was on the videos and stuff like that.

[00:20:39] [SPEAKER_02]: But it was mostly just my company that I was marketing.

[00:20:43] [SPEAKER_02]: And so for that, social media wasn't super big, especially the organic aspect of it.

[00:20:49] [SPEAKER_02]: It was mostly just advertisement.

[00:20:51] [SPEAKER_02]: I would advertise a $7 e-book and then the people that bought that would then buy the next thing and the next thing.

[00:20:57] [SPEAKER_02]: And then that would be the way I did it.

[00:21:00] [SPEAKER_02]: But now I'm starting to see that there's no running away from this personal brand thing.

[00:21:07] [SPEAKER_02]: I have to build a personal brand because my competitors are doing that.

[00:21:12] [SPEAKER_02]: And if I'm someone who's only advertising and then I'm up against a competitor who has a $500,000 Instagram, sorry, a 500,000 follower Instagram or something like that, there's just no competition there here.

[00:21:24] [SPEAKER_02]: It'll destroy me.

[00:21:24] [SPEAKER_02]: So now I'm starting to put a lot more effort into the personal brand for me personally.

[00:21:30] [SPEAKER_02]: So that's why I'm doing podcasting.

[00:21:32] [SPEAKER_02]: I'll be doing a lot more on Instagram and basically all the other platforms moving forward.

[00:21:40] [SPEAKER_02]: But so to answer your question, I'm not really sure yet how much I will be posting, whether it's three times per day or twice per day or how much it is.

[00:21:48] [SPEAKER_02]: But one thing I know for sure is whatever I pick, I will be very consistent with it.

[00:21:53] [SPEAKER_02]: I'm going to be religious about posting the amount of content that I say I will post for my sake.

[00:22:02] [SPEAKER_02]: Because I know once again, if things become too random, and I know this from the gym.

[00:22:08] [SPEAKER_02]: A lot of people will go to the gym when they feel like it and they have time and they have energy and the stars are aligned and all these things.

[00:22:14] [SPEAKER_02]: And it just really becomes this fight with themselves.

[00:22:17] [SPEAKER_02]: And we've all been there, I believe.

[00:22:19] [SPEAKER_02]: I certainly have.

[00:22:20] [SPEAKER_02]: And it's just a constant fight with yourself.

[00:22:22] [SPEAKER_02]: And then sometimes it happens and it doesn't.

[00:22:24] [SPEAKER_02]: And then the results will be very random as well.

[00:22:27] [SPEAKER_02]: And so for my own sake, once I know this is the system and this is what we'll be doing consistently, I know I'll get it done.

[00:22:33] [SPEAKER_02]: But I also think for the audience, it's very cool with consistency.

[00:22:37] [SPEAKER_02]: They know what they can expect.

[00:22:40] [SPEAKER_02]: And then for the algorithm, I'm led to believe that the algorithm enjoys consistency on most platforms.

[00:22:47] [SPEAKER_00]: So one thing is for sure, you have to be willing that whatever you decide that you're committed to stick to it, it sounds like.

[00:22:54] [SPEAKER_00]: But the other thing is for people just getting going, what does personal brand mean exactly?

[00:22:59] [SPEAKER_00]: Is that letting your consumers really get to know you a little bit as a person?

[00:23:04] [SPEAKER_00]: Or can you explain that for us?

[00:23:07] [SPEAKER_02]: Absolutely.

[00:23:08] [SPEAKER_02]: Yeah.

[00:23:08] [SPEAKER_02]: So I think one of the main things is showing people that you can help them by actually helping them.

[00:23:15] [SPEAKER_01]: Okay.

[00:23:16] [SPEAKER_02]: So if there are certain pain points, if you know your audience and you express to them that you know them.

[00:23:22] [SPEAKER_02]: So this is something I've actually had a lot of trouble with, but getting really clear on exactly who you're helping.

[00:23:28] [SPEAKER_02]: And then speaking to them and telling them how you understand their pain points.

[00:23:33] [SPEAKER_02]: And I was actually where you guys are six months ago, but then I did this thing, then this happened.

[00:23:39] [SPEAKER_02]: And so I think telling people that, or rather showing people that you understand them and that you can fix their problems by actually fixing their problems.

[00:23:50] [SPEAKER_02]: I think it's a very powerful part of any personal brand, but also for any business.

[00:23:57] [SPEAKER_00]: Is that for the word of mouth aspect?

[00:23:59] [SPEAKER_00]: Like they're going to, if you fix their problem, they're going to tell five other people or on social media, they're going to talk about it.

[00:24:05] [SPEAKER_00]: Yeah.

[00:24:06] [SPEAKER_02]: Yeah.

[00:24:06] [SPEAKER_02]: And also that always helps, but very often, and many people will be afraid of giving away too much of, for me, I sell information and coaching and all these things.

[00:24:16] [SPEAKER_02]: So, so one of my fears was actually that if I'm giving everything away on social media, then why would they ever hire me?

[00:24:22] [SPEAKER_02]: But the thing is, information is everywhere today.

[00:24:26] [SPEAKER_02]: We have more information than we've ever had, and there's nothing you can Google your way to.

[00:24:31] [SPEAKER_02]: And so if you can Google your way to everything, then why aren't everyone looking like a Greek God, right?

[00:24:39] [SPEAKER_02]: Why isn't everyone a billionaire?

[00:24:41] [SPEAKER_02]: Why isn't everyone in a perfect marriage?

[00:24:43] [SPEAKER_02]: If you can just Google your way, because there's a very big difference between having the information and then implementing.

[00:24:49] [SPEAKER_02]: So I could, let's say I'm on a podcast such as yours.

[00:24:53] [SPEAKER_02]: I could outlay every single thing that I'm doing with a client, every single thing.

[00:24:59] [SPEAKER_02]: And then a listener would say, that makes great sense.

[00:25:03] [SPEAKER_02]: And I understand what he's doing.

[00:25:04] [SPEAKER_02]: I like his processes and all that.

[00:25:06] [SPEAKER_02]: I would really like help with the implementation of all that.

[00:25:10] [SPEAKER_02]: Yeah.

[00:25:11] [SPEAKER_00]: And I think that is a big selling point.

[00:25:14] [SPEAKER_00]: Even like what you were talking about, going to podcasting school or anything is, like you said, you may know the steps, but to have somebody actually guide you where you're not second guessing yourself and everything in between.

[00:25:26] [SPEAKER_00]: It just makes it so much better.

[00:25:29] [SPEAKER_00]: And I think that's the big plus, right?

[00:25:31] [SPEAKER_02]: Yeah, absolutely.

[00:25:32] [SPEAKER_02]: So if someone like me is working with a personal client, then it's not just the information that person is getting.

[00:25:38] [SPEAKER_02]: They're also getting the step by step, right?

[00:25:40] [SPEAKER_02]: So they know exactly, okay, this step first and then this step.

[00:25:43] [SPEAKER_02]: And now it's step number 43.

[00:25:45] [SPEAKER_02]: And now it's step number 75.

[00:25:46] [SPEAKER_02]: And so we take the step by step.

[00:25:48] [SPEAKER_02]: Also, there's the trust and the confidence.

[00:25:50] [SPEAKER_02]: Like I said before, if you don't have a confidence in yourself yet, you can have confidence in a process that you know works because it's been working for a lot of other people.

[00:25:59] [SPEAKER_02]: And so I know for me, I don't take on clients that I have any doubt.

[00:26:03] [SPEAKER_02]: I can help and deliver the result that I promised.

[00:26:06] [SPEAKER_02]: So if you're working with me, then we know that the process works.

[00:26:12] [SPEAKER_02]: So you can have confidence in that instead of yourself.

[00:26:14] [SPEAKER_02]: But also there's accountability.

[00:26:16] [SPEAKER_02]: So if you have some kind of coach or some kind of mentor, some kind of sparring partner where you could be once a week, you go, hey, I did this.

[00:26:23] [SPEAKER_02]: I said I was going to do this and I did it.

[00:26:26] [SPEAKER_02]: And I just wanted you to know that.

[00:26:28] [SPEAKER_02]: That's very different than just being all on your own because no one will know if you don't go to the gym.

[00:26:33] [SPEAKER_02]: No one will know if you don't post that Instagram post.

[00:26:36] [SPEAKER_02]: And so.

[00:26:36] [SPEAKER_00]: That's very true.

[00:26:38] [SPEAKER_02]: The accountability aspect is big.

[00:26:39] [SPEAKER_02]: Yeah.

[00:26:40] [SPEAKER_00]: Accountability is huge, I think, for just about anything we do in life.

[00:26:44] [SPEAKER_02]: Yes.

[00:26:46] [SPEAKER_00]: I really do think so.

[00:26:48] [SPEAKER_00]: Yeah.

[00:26:49] [SPEAKER_00]: So you talk about being a slave to your lifestyle.

[00:26:53] [SPEAKER_00]: Can you tell us about that?

[00:26:54] [SPEAKER_02]: Yeah.

[00:26:55] [SPEAKER_02]: So I think a lot of people get it backwards.

[00:26:57] [SPEAKER_02]: I think a lot of people will just pay a degree and then pick a job or pick a business.

[00:27:02] [SPEAKER_02]: And they'll just in that business, they'll just do whatever they can to increase revenue.

[00:27:05] [SPEAKER_02]: And then their lifestyle just becomes a random consequence or a random result of some of the smaller picture decisions you've been making.

[00:27:16] [SPEAKER_02]: I like to do things the opposite way.

[00:27:18] [SPEAKER_02]: I like to identify what kind of life do I want?

[00:27:20] [SPEAKER_02]: What kind of values?

[00:27:21] [SPEAKER_02]: What kind of career?

[00:27:22] [SPEAKER_02]: What kind of freedom?

[00:27:23] [SPEAKER_02]: What kind of time?

[00:27:24] [SPEAKER_02]: What kind of finances?

[00:27:25] [SPEAKER_02]: What kind of all these things do I want?

[00:27:29] [SPEAKER_02]: And then I kind of work backwards from that.

[00:27:31] [SPEAKER_02]: Okay.

[00:27:31] [SPEAKER_02]: Well, then what kind of degree do I need for that?

[00:27:34] [SPEAKER_02]: What kind of job do I need for that?

[00:27:35] [SPEAKER_02]: What kind of business do I need for that?

[00:27:37] [SPEAKER_02]: And within my business, how do I need to design it so that I not just have the finances that I've identified that I want, but I also have the scalability and I also have the freedom.

[00:27:46] [SPEAKER_02]: And I also have the confidence and I also have a sense of real impact.

[00:27:51] [SPEAKER_02]: And so, yeah, that's what I mean is instead of making a bunch of decisions and then hoping your lifestyle is going to be tolerable, I'd rather say this is the kind of life that I want.

[00:28:04] [SPEAKER_02]: And then we'd look backwards from there and make the career and the routines and all of that based on that.

[00:28:11] [SPEAKER_00]: So, from your experience and your experience with clients, when an entrepreneur goes into business, do they have to expect that there's going to be some sacrifice or a lot of sacrifice?

[00:28:24] [SPEAKER_00]: Or is it, again, just how well you design it?

[00:28:28] [SPEAKER_00]: You design those things out of it?

[00:28:30] [SPEAKER_00]: I mean, what would have been a sacrifice?

[00:28:32] [SPEAKER_00]: Or is it inherent that there's going to be some big sacrifices?

[00:28:37] [SPEAKER_02]: Yeah, that's a really good question.

[00:28:38] [SPEAKER_02]: I think for who you are as a person, I don't think that should be compromised.

[00:28:44] [SPEAKER_02]: And so, if there's something that's super, super important to you, like I said, confidence is a very big thing for me.

[00:28:50] [SPEAKER_02]: I'm way happier.

[00:28:50] [SPEAKER_02]: I'm a better son, a better brother, a better friend, a better colleague when I feel confident.

[00:28:55] [SPEAKER_02]: So, a good life for me has that ingredient, which is confidence.

[00:29:00] [SPEAKER_02]: I've been in situations where I'm not confident.

[00:29:02] [SPEAKER_02]: I've been in jobs where I just, maybe people talk down to me and I don't feel like I'm good at this thing and all these things.

[00:29:07] [SPEAKER_02]: And my confidence is just at an all-time low.

[00:29:09] [SPEAKER_02]: I don't really think that I should say that's just a compromise I have to make.

[00:29:17] [SPEAKER_02]: And even if it is for a period of time, I'm certainly looking to work my way out of that.

[00:29:22] [SPEAKER_02]: So, I don't think you should really compromise too much on those primary values.

[00:29:27] [SPEAKER_02]: But what I think you should compromise on is when you're starting a business, it's tough.

[00:29:32] [SPEAKER_02]: It's very tough.

[00:29:33] [SPEAKER_02]: So, I've said no to so much socially.

[00:29:37] [SPEAKER_02]: I have worked 16-hour days.

[00:29:41] [SPEAKER_02]: Basically, today, I woke up at like 6 a.m., been working all day.

[00:29:44] [SPEAKER_02]: And now it's 8.30 p.m.

[00:29:46] [SPEAKER_02]: And I'll actually have a little bit of work after this as well.

[00:29:49] [SPEAKER_02]: So, there are some long days and there are some things you've got to do scary stuff.

[00:29:55] [SPEAKER_02]: Like the first time I was on a podcast and the first video I made, the first advertisement where I put money in.

[00:30:01] [SPEAKER_02]: And I went to bed and I knew that the ad was going to run at midnight.

[00:30:06] [SPEAKER_02]: So, when I woke up the day after, all these things are so scary.

[00:30:09] [SPEAKER_02]: So, there's a lot of being uncomfortable, a lot of pushing yourself, a lot of being outside your comfort zone.

[00:30:14] [SPEAKER_02]: A lot of delayed gratification where you want to do one thing now because it feels really good in the moment.

[00:30:21] [SPEAKER_02]: Maybe that's reading another book or watching another YouTube video because it gives you a feeling of progress.

[00:30:28] [SPEAKER_01]: Right.

[00:30:28] [SPEAKER_02]: And I'm not saying reading is bad or anything like that.

[00:30:30] [SPEAKER_02]: I'm just saying that sometimes there are things we need to do that we don't want to do, but we know long-term is the best thing for us.

[00:30:36] [SPEAKER_02]: And so, there are many things in entrepreneurship where you've got to do the thing, even though it's scary or tough.

[00:30:41] [SPEAKER_02]: But I just don't feel like going against your values too much for an extended period of time.

[00:30:47] [SPEAKER_02]: I don't think that's necessarily a good thing or even necessary.

[00:30:52] [SPEAKER_00]: Right.

[00:30:53] [SPEAKER_00]: I think that would eat at your core of who you are at some point.

[00:30:57] [SPEAKER_01]: Yes.

[00:30:58] [SPEAKER_00]: If you kept sustaining.

[00:31:00] [SPEAKER_00]: Yeah.

[00:31:01] [SPEAKER_00]: So, you talk about high reward for effort.

[00:31:04] [SPEAKER_00]: What kind of situations are you talking about?

[00:31:08] [SPEAKER_02]: Well, actually, I try to identify these activities in all areas of life.

[00:31:13] [SPEAKER_02]: So, let's say I'm trying to build muscle mass.

[00:31:17] [SPEAKER_02]: I know if I go and I do a bench press with the right amount of weight and the right amount of reps and the right amount of sets and the right amount of time,

[00:31:28] [SPEAKER_02]: I know that it's going to give me a bigger increase in muscle mass for my pecs than if I am doing maybe I'll be with an elastic band or I'll do push-ups or whatever.

[00:31:38] [SPEAKER_02]: So, there are some and then vice versa.

[00:31:41] [SPEAKER_02]: There are some things you would achieve with push-ups that you would get more of than if you were doing bench press.

[00:31:47] [SPEAKER_02]: So, anyway, the specifics don't matter for that.

[00:31:50] [SPEAKER_02]: But if you have a really clear goal, which in the fitness world is not just maybe be healthier, but it's build muscle or lose fat or it's be stronger.

[00:32:02] [SPEAKER_02]: Then there are some activities that will give you a higher reward per effort ratio than other things.

[00:32:11] [SPEAKER_02]: So, and the same thing in the business world.

[00:32:12] [SPEAKER_02]: If there's something you're looking to achieve, there are things that you can do that for the same amount of time, energy and money will give you a higher reward than other things.

[00:32:25] [SPEAKER_02]: And this is where the information comes into play because whether you're looking to learn to play the piano or if you're looking to get better at marketing or you're looking to improve your health,

[00:32:35] [SPEAKER_02]: these high reward per effort activities, you can oftentimes Google yourself too.

[00:32:40] [SPEAKER_02]: So, how do I build a bigger pack?

[00:32:43] [SPEAKER_02]: You'll get tens of thousands of articles about the best way to do that, right?

[00:32:48] [SPEAKER_02]: So, once again, we're back to that.

[00:32:50] [SPEAKER_02]: The information is there.

[00:32:51] [SPEAKER_02]: So, same thing in business, right?

[00:32:53] [SPEAKER_01]: Right.

[00:32:54] [SPEAKER_02]: How do I grow an Instagram account?

[00:32:56] [SPEAKER_02]: How do I get more sales calls?

[00:32:58] [SPEAKER_02]: How do I do these things?

[00:32:59] [SPEAKER_02]: So, we can pretty quickly identify what are the activities that will give me that.

[00:33:04] [SPEAKER_02]: And then those are the results, sorry, the activities that we just look to systematize and then later scale those systems.

[00:33:11] [SPEAKER_00]: I think you just touched on a good point as well, though, because I think when we do Google it and we get back the 10,000 results,

[00:33:19] [SPEAKER_00]: that kind of circles back to all the overwhelm, right?

[00:33:21] [SPEAKER_00]: Because then you don't know which one do I choose.

[00:33:25] [SPEAKER_00]: I have 10,000 options.

[00:33:26] [SPEAKER_00]: So, I think that can get you feeling a little uneasy sometimes too.

[00:33:31] [SPEAKER_02]: That is true.

[00:33:33] [SPEAKER_02]: That is true.

[00:33:33] [SPEAKER_02]: And so, I would identify someone that I believe could give me the results.

[00:33:38] [SPEAKER_02]: So, if I wanted to build a muscular physique and I looked at someone that had 100 clients that looked like me when they began and now they've achieved the result that I want to achieve, then I would go, okay, I'm going to give this guy's advice a chance.

[00:33:57] [SPEAKER_02]: And then I'm going to go with that because that's also another thing that I see is people will get a lot of advice from a lot of different places.

[00:34:03] [SPEAKER_02]: And then some people will say, go to the left and other people will say, well, go to the right.

[00:34:07] [SPEAKER_02]: And then now you're overwhelmed again.

[00:34:10] [SPEAKER_02]: Now you're stuck and stagnant again.

[00:34:12] [SPEAKER_02]: So, yeah, pick someone that you believe this guy or gal knows something that possibly could give me this result and then try it and then build a system around it.

[00:34:22] [SPEAKER_00]: So, how do you help clients or how would a person go about, say you're successful, the entrepreneur, and they're getting their business going, but how do you maintain that momentum, so to speak?

[00:34:33] [SPEAKER_00]: How do you keep going and keep positive results without stressing and overwhelming yourself?

[00:34:39] [SPEAKER_00]: Is it just by laying out that design?

[00:34:41] [SPEAKER_00]: I mean, do you lay out your design in phases of the business, so to speak?

[00:34:45] [SPEAKER_02]: So, how do we keep the momentum?

[00:34:49] [SPEAKER_02]: Well, a lot of it is we try to not rely too much on things like willpower and motivation and feeling good and all these things because that's what a lot of people will do, right?

[00:35:02] [SPEAKER_02]: They'll have times where they feel good and the motivation is there and the drive is there and everything feels good and then they're performing.

[00:35:08] [SPEAKER_02]: And then once they don't have those things, because that's the thing with motivation and willpower and stuff like that, it's these are very fleeting things.

[00:35:16] [SPEAKER_02]: Sometimes you have them, sometimes you don't.

[00:35:18] [SPEAKER_02]: And so what we try to do is remove as much of that as possible by just having systems for everything so that we know.

[00:35:26] [SPEAKER_02]: And this is what I try to do for much of my life, not just in business, but also with my health and also the things that I'm going to do tomorrow will be the same whether I'm tired or not.

[00:35:38] [SPEAKER_02]: Whether I am motivated or I'm not motivated, whether I'm sad or happy.

[00:35:42] [SPEAKER_02]: The things that I will do tomorrow for my health, for my business, for my social life, for my everything will be the same.

[00:35:48] [SPEAKER_02]: And so, yeah, I think Jordan Peterson has a quote where he says something along the lines of aim for good, pray for happiness.

[00:35:58] [SPEAKER_02]: And so that's something I just completely love because I think a lot of people will chase happiness.

[00:36:03] [SPEAKER_02]: They'll chase motivation.

[00:36:04] [SPEAKER_02]: They'll chase feeling good.

[00:36:06] [SPEAKER_02]: But what I would rather do is I would rather build the systems where I know I'm going to do the right thing regardless.

[00:36:12] [SPEAKER_02]: And then when I'm motivated, when I'm happy, when I feel good, that's a bonus.

[00:36:17] [SPEAKER_02]: That's a good thing.

[00:36:18] [SPEAKER_02]: So systematizing as much as possible is a very big part of keeping your momentum.

[00:36:22] [SPEAKER_02]: And then I'm glad you touched on momentum because that's another thing I'm very big on is we should get started small.

[00:36:30] [SPEAKER_02]: We should, when we're designing a system or we've identified something that moves us closer to the personal brand that we want or the revenue that we want or the health that we want,

[00:36:41] [SPEAKER_02]: we should build the system and then start very small so that you actually get started.

[00:36:47] [SPEAKER_02]: And I think that's one of the problems with New Year's resolutions and all these magazine diets and stuff like that.

[00:36:54] [SPEAKER_02]: You go from zero to 100, right?

[00:36:58] [SPEAKER_02]: You go from being overweight for 30 years to now you read this magazine diet that tells you if you just eat nothing but this Kenyan herb for two days,

[00:37:07] [SPEAKER_02]: you'll lose 40 pounds and it's just everything that I believe success and growth and progress entails,

[00:37:16] [SPEAKER_02]: which is being very clear about what you're doing and it's a discipline, it's systems, it's momentum,

[00:37:24] [SPEAKER_02]: it's a feedback loop, all these things you're missing when you go from zero to 100.

[00:37:30] [SPEAKER_02]: So instead I encourage people to start very small.

[00:37:33] [SPEAKER_02]: So instead of telling yourself you'll read 20 pages of a good book every night, just go with two.

[00:37:39] [SPEAKER_02]: And if that doesn't happen, well then go with one.

[00:37:42] [SPEAKER_02]: And if even that is overwhelming, just read one sentence in a good book before you go to sleep every night.

[00:37:49] [SPEAKER_02]: That's all you got to do, read one sentence and then we'll take it from there.

[00:37:53] [SPEAKER_02]: Because the easiest thing in the world is scaling a clear system that you've already gotten a little bit of momentum with.

[00:38:02] [SPEAKER_02]: So in business, start very small with all these systems and then scale your input,

[00:38:11] [SPEAKER_02]: which with a lot of these things you get better at it, right?

[00:38:14] [SPEAKER_01]: Right.

[00:38:15] [SPEAKER_02]: So it will actually be easier as well.

[00:38:18] [SPEAKER_02]: So you just scale that and then protect your momentum.

[00:38:22] [SPEAKER_02]: Yeah.

[00:38:23] [SPEAKER_00]: I just want to reiterate what I think I'm hearing.

[00:38:27] [SPEAKER_00]: But when you make the system, is that kind of like forming the habit?

[00:38:32] [SPEAKER_01]: Yeah.

[00:38:33] [SPEAKER_00]: Or once you have the system, you make habits out of that so that, like you were saying, you do it every day no matter what.

[00:38:39] [SPEAKER_00]: But then on the days that you have that extra motivation or all those extras,

[00:38:45] [SPEAKER_00]: would that be the days that you try to do a little extra or you try to grow a little or you try to read a couple extra pages for your example?

[00:38:53] [SPEAKER_00]: Or how do you so how do you sustain what you have but yet grow as what I'm trying to process, I guess?

[00:39:00] [SPEAKER_02]: Absolutely.

[00:39:01] [SPEAKER_02]: Yeah.

[00:39:01] [SPEAKER_02]: So that's a good question.

[00:39:02] [SPEAKER_02]: So, yeah.

[00:39:02] [SPEAKER_02]: So the system is basically the habit.

[00:39:04] [SPEAKER_02]: So if you want to build muscle, you've identified, OK, a key thing that I can do to achieve that is lift weights.

[00:39:11] [SPEAKER_02]: Then instead of saying, I'll go to the gym once in a while when I feel like it, you could build a system around it and say,

[00:39:16] [SPEAKER_02]: I will go to the gym for 45 minutes on my way home from work on Mondays, Wednesdays and Fridays.

[00:39:23] [SPEAKER_02]: So now that's a system.

[00:39:25] [SPEAKER_02]: There's no decision there.

[00:39:26] [SPEAKER_02]: It's just something that happens.

[00:39:27] [SPEAKER_02]: And then, yeah, you can do that when you feel good.

[00:39:30] [SPEAKER_02]: You can do that when you don't feel good because it's something that will become an ingrained part of you or something that just happens.

[00:39:38] [SPEAKER_02]: For many people, brushing their teeth at night is just something that they're not fighting themselves over.

[00:39:43] [SPEAKER_02]: It's just something that happens.

[00:39:44] [SPEAKER_02]: And putting your shoes on in the morning before you leave the house, it just happens.

[00:39:48] [SPEAKER_02]: And you can actually take many of these systems that will move you forward in your health, in your finances, in your business and have them become ingrained in you.

[00:40:00] [SPEAKER_02]: And that's what we look to do, because then they happen, whether you're motivated or not, whether you're full of energy or not.

[00:40:07] [SPEAKER_02]: And then you could absolutely do what you said there.

[00:40:10] [SPEAKER_02]: If you're reading, if you tell yourself to read four pages of a good book every night, if you want to do eight, nice, great.

[00:40:17] [SPEAKER_02]: If you want to do 20, you can absolutely do that.

[00:40:19] [SPEAKER_02]: Just understand that the standard or the lowest bar is four.

[00:40:24] [SPEAKER_02]: So don't do 20 tonight and then you can skip tomorrow.

[00:40:27] [SPEAKER_02]: The four is the bar, is the standard.

[00:40:31] [SPEAKER_02]: And then with time, we would just raise the bottom bar, we would raise the standard.

[00:40:35] [SPEAKER_02]: So then it would be five and then it would be six and then eventually you'd be reading a lot.

[00:40:41] [SPEAKER_00]: Okay.

[00:40:42] [SPEAKER_00]: Yeah, that's what I was just going to ask is like, how do you keep growing?

[00:40:45] [SPEAKER_00]: But you just answered that.

[00:40:46] [SPEAKER_00]: So you just keep raising the bar.

[00:40:48] [SPEAKER_00]: Like, is it once you get comfortable where you're at, then you set a higher standard?

[00:40:53] [SPEAKER_02]: Yeah, I would say so.

[00:40:54] [SPEAKER_00]: Okay.

[00:40:54] [SPEAKER_02]: The way I look at standards, we can have goals and we can have standards.

[00:40:58] [SPEAKER_02]: We all have standards.

[00:40:59] [SPEAKER_02]: And I think goals are very important, but they get a lot of focus.

[00:41:05] [SPEAKER_02]: So I don't think they're overrated.

[00:41:06] [SPEAKER_02]: I think goals are properly rated because they actually do get a lot of credit.

[00:41:10] [SPEAKER_02]: But standards are very underrated because that's like the opposite of goals.

[00:41:14] [SPEAKER_02]: What I mean by this is, if you ask two families, let's say we're in the United States and you ask them, how often do you eat McDonald's?

[00:41:23] [SPEAKER_02]: One family may say, well, we eat McDonald's three times per week.

[00:41:27] [SPEAKER_02]: Anything more than that.

[00:41:28] [SPEAKER_02]: And we start to feel bad and we feel like we're not eating as healthy as we would like to.

[00:41:33] [SPEAKER_02]: And then you may ask another family and they'll say, well, we'll eat McDonald's twice a year.

[00:41:38] [SPEAKER_02]: If we eat any more than that, we start to feel like something is off.

[00:41:41] [SPEAKER_02]: We're a little bit too unhealthy.

[00:41:43] [SPEAKER_02]: So those are standards.

[00:41:45] [SPEAKER_02]: And we all have that for many parts of our lives.

[00:41:48] [SPEAKER_02]: We know, okay, this is the lowest I'll go for my diet.

[00:41:52] [SPEAKER_02]: This is the lowest I'll go for the amount of exercise I get.

[00:41:54] [SPEAKER_02]: This is the lowest I'll go for how hard I'm working on my business.

[00:41:58] [SPEAKER_02]: And so this lowest bar is a very powerful thing to raise, to increase.

[00:42:05] [SPEAKER_02]: I saw a story one time that really impacted me.

[00:42:09] [SPEAKER_02]: And this was actually partly the inspiration for what I do today with the systems and all that.

[00:42:15] [SPEAKER_02]: He said he was a salesperson, a new salesperson at some top firm.

[00:42:21] [SPEAKER_02]: And he wanted to emulate the top salesperson.

[00:42:25] [SPEAKER_02]: And so one day he worked 18 hours or 16 hours, whatever.

[00:42:29] [SPEAKER_02]: He really went all in.

[00:42:31] [SPEAKER_02]: And the next day he went to his boss and he said, just so you know,

[00:42:35] [SPEAKER_02]: my best days are as good as your best, closest, best days.

[00:42:41] [SPEAKER_02]: He closed his mini sales and so did I.

[00:42:44] [SPEAKER_02]: And the boss said, I don't care about your best days.

[00:42:47] [SPEAKER_02]: We can all, in the span of the year, we can all have three great days where we're working the entire day or everything just works.

[00:42:55] [SPEAKER_02]: I would like to see your 50 worst performing days from last year.

[00:43:01] [SPEAKER_02]: Oh, wow.

[00:43:01] [SPEAKER_02]: And then you compare those 50 worst days with the top closers, the top salesperson's worst 50.

[00:43:09] [SPEAKER_02]: And there's going to be a very big difference.

[00:43:12] [SPEAKER_02]: And so that's one thing I'm very big on is I love those days where I'm just a machine and the willpower is there and the motivation and energy and the stars are aligned.

[00:43:22] [SPEAKER_02]: And I just feel like I can run through brick walls and I love it and they're amazing.

[00:43:28] [SPEAKER_02]: But those two days per month or whatever it may be are not the driving factor of my career or my growth in any of the areas of my life that matter to me.

[00:43:38] [SPEAKER_02]: And what really, truly moved me forward is that my worst days are without sounding too arrogant or anything, but my worst days are very happy with those still.

[00:43:50] [SPEAKER_02]: They're still moving forward a lot because everything is based on systems rather than motivation and willpower and the fleeting inspiration once in a while.

[00:44:00] [SPEAKER_00]: So that brings me to a good question because I was reading where you from what I read about you, you look at the whole life, right?

[00:44:07] [SPEAKER_00]: The health as long as well as the business and the personal growth and everything is encompassed in your life vision.

[00:44:14] [SPEAKER_00]: Right.

[00:44:15] [SPEAKER_00]: So how is it possible to keep healthy and to keep your business growing and to keep doing personal development?

[00:44:23] [SPEAKER_00]: Is that by making systems for everything?

[00:44:26] [SPEAKER_00]: I mean, you have a system for your health, you have a system for your business, you have a system for your personal growth.

[00:44:31] [SPEAKER_00]: Is that how you keep all of that going or how you would advise someone else to do that?

[00:44:37] [SPEAKER_02]: Basically, yeah.

[00:44:38] [SPEAKER_02]: I mean, it all starts with clarity.

[00:44:40] [SPEAKER_02]: We identify the kind of health we want, the kind of business, the kind of all of that.

[00:44:43] [SPEAKER_02]: And then, yeah, we built the systems around it.

[00:44:45] [SPEAKER_02]: And so obviously, you'll have to forgive me.

[00:44:50] [SPEAKER_02]: These systems are all I think about from my wake up till I go to bed.

[00:44:53] [SPEAKER_02]: And so my life is obviously very systematized.

[00:44:58] [SPEAKER_02]: Sometimes I'm the hardest working person in the room.

[00:45:00] [SPEAKER_02]: Sometimes I'm not.

[00:45:01] [SPEAKER_02]: Sometimes I'm the smartest person in the room.

[00:45:04] [SPEAKER_02]: Very often I'm not.

[00:45:07] [SPEAKER_02]: But I am very often, I believe, the person in the room with the most dialed in routines.

[00:45:16] [SPEAKER_02]: And so I have that for my health.

[00:45:19] [SPEAKER_02]: I have to go even into further detail.

[00:45:21] [SPEAKER_02]: I have that for my cardio.

[00:45:23] [SPEAKER_02]: I have it for my resistance training.

[00:45:25] [SPEAKER_02]: I have it for my kind of flexibility, mobility, whatever.

[00:45:28] [SPEAKER_02]: I have it for managing my personal finances.

[00:45:31] [SPEAKER_02]: I have it for all aspects of my marketing.

[00:45:34] [SPEAKER_02]: I have it for my social life.

[00:45:36] [SPEAKER_02]: I'm not even kidding.

[00:45:37] [SPEAKER_02]: I have a system.

[00:45:39] [SPEAKER_02]: Every Sunday, I have dinner at my mom's house.

[00:45:42] [SPEAKER_02]: And sometimes my little brother is there as well.

[00:45:45] [SPEAKER_02]: And it's just our way of catching up and just staying in touch.

[00:45:48] [SPEAKER_02]: And I know if we don't have these systems, sometimes it would be three months without seeing

[00:45:52] [SPEAKER_02]: each other.

[00:45:53] [SPEAKER_02]: And that kills me.

[00:45:55] [SPEAKER_02]: And so every Sunday, I have dinner at my mom's house.

[00:45:59] [SPEAKER_02]: That's great.

[00:46:00] [SPEAKER_02]: That's a weird thing to have a system about.

[00:46:02] [SPEAKER_02]: But I literally have systems for everything that matters to me because I know I'll have

[00:46:06] [SPEAKER_02]: more of it.

[00:46:07] [SPEAKER_02]: And then also another point to what you're saying is entrepreneurship and health and personal

[00:46:15] [SPEAKER_02]: growth.

[00:46:15] [SPEAKER_02]: And I find that a lot of entrepreneurs will see these aspects of their lives as though they're

[00:46:22] [SPEAKER_02]: in competition with each other.

[00:46:23] [SPEAKER_02]: So when I'm working on my business, I feel like I should be out there socializing.

[00:46:29] [SPEAKER_02]: I should be taking care of my health.

[00:46:30] [SPEAKER_02]: I should be resting.

[00:46:31] [SPEAKER_02]: And when you're resting, you're thinking I should be at the gym.

[00:46:34] [SPEAKER_02]: And at the gym, you think you should be working on your business.

[00:46:37] [SPEAKER_02]: And so they're in constant competition with each other.

[00:46:39] [SPEAKER_02]: And I just think that's a shame because I believe that an entrepreneur that has his or hers mental,

[00:46:48] [SPEAKER_02]: emotional and physical health in order and has a thriving social life and feels really

[00:46:55] [SPEAKER_02]: good and truly believes that their business is giving them the life that they want.

[00:46:59] [SPEAKER_02]: I think that person is going to perform better in business.

[00:47:03] [SPEAKER_02]: I think that person puts more work in the hour.

[00:47:06] [SPEAKER_02]: I think they can work more hours if they choose.

[00:47:10] [SPEAKER_02]: I think they make better, more logical decisions.

[00:47:14] [SPEAKER_02]: I think they treat their clients better.

[00:47:17] [SPEAKER_02]: I think they treat their employees better.

[00:47:18] [SPEAKER_02]: And so I don't see these areas as being in competition with each other.

[00:47:23] [SPEAKER_02]: I think it's funny that when we see an athlete take care of his sleep and take care of his

[00:47:30] [SPEAKER_02]: stretching and he's in the gym, not just practicing his sport, but he's also in the actual gym

[00:47:35] [SPEAKER_02]: lifting weights.

[00:47:36] [SPEAKER_02]: And we all just go, yeah, obviously, because he needs to be super sharp and he needs to be

[00:47:40] [SPEAKER_02]: full of energy and he needs to be his best self to perform.

[00:47:44] [SPEAKER_02]: But then when we see an entrepreneur who has maybe one employee, maybe 800, I don't know,

[00:47:49] [SPEAKER_02]: but he's in charge or she's in charge of a company that wants to perform.

[00:47:56] [SPEAKER_02]: I think that person should be optimized as well.

[00:48:00] [SPEAKER_00]: Absolutely.

[00:48:01] [SPEAKER_00]: So I have to ask you just on a slightly personal level, with all these systems in place, how

[00:48:07] [SPEAKER_00]: often do you still have to remind yourself of your why?

[00:48:10] [SPEAKER_00]: Like why you're doing all this and why it's important?

[00:48:14] [SPEAKER_02]: That's a very good question, actually.

[00:48:16] [SPEAKER_02]: I think maybe, I think that's mostly when once in a while, if I'm resetting my momentum.

[00:48:24] [SPEAKER_02]: So that's something we, so I talked about starting your momentum and then protecting your momentum.

[00:48:30] [SPEAKER_02]: So once you have momentum with something, you protect it from temptation.

[00:48:35] [SPEAKER_02]: So in the business world, that could be shiny object syndrome.

[00:48:40] [SPEAKER_02]: So if I'm really doing that, and that's a big thing for all the entrepreneurs as well.

[00:48:44] [SPEAKER_02]: So if I'm really killing it with the things that I said I'll be killing it with, but now

[00:48:49] [SPEAKER_02]: I see all these other things, I'm tempted to step away from what I'm doing to try those

[00:48:53] [SPEAKER_02]: things that would kill my momentum.

[00:48:55] [SPEAKER_02]: So that's, I need to make sure I need to have plans in place to protect my momentum from

[00:49:00] [SPEAKER_02]: things like temptation and doubt and things like that.

[00:49:04] [SPEAKER_02]: But once in a while, I will reset my momentum.

[00:49:08] [SPEAKER_02]: So for example, for Christmas, I took, I don't know, maybe 10 days where I was just completely

[00:49:14] [SPEAKER_02]: off.

[00:49:15] [SPEAKER_02]: I just spent a ton of family time and I was just really just disconnected from my business

[00:49:21] [SPEAKER_02]: on purpose.

[00:49:22] [SPEAKER_02]: And I just reset my momentum.

[00:49:24] [SPEAKER_02]: And then you want to build that momentum back up afterwards.

[00:49:28] [SPEAKER_02]: I think sometimes those are the times where I really got to remind myself of what it is

[00:49:34] [SPEAKER_02]: that I'm doing and why I'm doing it.

[00:49:36] [SPEAKER_02]: And what happens if I do this?

[00:49:38] [SPEAKER_02]: And what happens if I don't?

[00:49:39] [SPEAKER_02]: And how will I feel if I do it?

[00:49:41] [SPEAKER_02]: How will I feel if I don't?

[00:49:42] [SPEAKER_02]: And I'll really reset myself on building that momentum back up.

[00:49:48] [SPEAKER_00]: That's great.

[00:49:49] [SPEAKER_00]: And I want to be very respectful of your time.

[00:49:52] [SPEAKER_00]: So as we start to wrap up a little bit, I just wonder if you could tell us a little

[00:49:56] [SPEAKER_00]: bit more about your coaching program and your books, if you would.

[00:50:00] [SPEAKER_02]: Absolutely.

[00:50:01] [SPEAKER_02]: Yeah, I'd love to.

[00:50:01] [SPEAKER_02]: So the main thing I do is I work with clients.

[00:50:05] [SPEAKER_02]: And the way that works is first we do the unsexy work, which is the clarity work.

[00:50:11] [SPEAKER_02]: I know a lot of entrepreneurs, they want the productivity hacks and they want the social

[00:50:15] [SPEAKER_02]: media hacks and all that.

[00:50:16] [SPEAKER_02]: And we'll get to all of that.

[00:50:18] [SPEAKER_02]: Right.

[00:50:18] [SPEAKER_02]: I promise.

[00:50:19] [SPEAKER_02]: And so, but the clarity aspect is such a huge.

[00:50:23] [SPEAKER_02]: So what we'll do is we'll sit down with the client.

[00:50:25] [SPEAKER_02]: We'll look at exactly like what would your ideal life look like and how would your business

[00:50:31] [SPEAKER_02]: serve that?

[00:50:32] [SPEAKER_02]: Then we'll look at all of the systems that we put in place.

[00:50:34] [SPEAKER_02]: And then we would look at how momentum wise we would scale that and protect it.

[00:50:39] [SPEAKER_02]: And then we had got a bunch of other, we have a whole toolbox, of course, of personal

[00:50:44] [SPEAKER_02]: growth tools and high performance tools.

[00:50:46] [SPEAKER_02]: And also I'll share some of my business experience in there as well.

[00:50:50] [SPEAKER_01]: Great.

[00:50:50] [SPEAKER_02]: Yeah.

[00:50:51] [SPEAKER_02]: So if anyone was interested in a completely free chat with me, we'll just take a look at

[00:50:57] [SPEAKER_02]: your situation.

[00:50:58] [SPEAKER_02]: I'll give you some feedback on what I think would help.

[00:51:00] [SPEAKER_02]: And if I can help further, we'll talk about that.

[00:51:04] [SPEAKER_02]: We have a free chat like that on my website called passion4achievement.com.

[00:51:12] [SPEAKER_02]: So that's the number four.

[00:51:14] [SPEAKER_02]: So passion4achievement.com.

[00:51:17] [SPEAKER_02]: And we'll be free call there.

[00:51:18] [SPEAKER_02]: But also there's a, there's going to be a 100% free PDF called the seven pillars of a

[00:51:24] [SPEAKER_02]: world-class life.

[00:51:25] [SPEAKER_02]: Those are my primary seven values that I try to build my life around.

[00:51:30] [SPEAKER_02]: And maybe some of them you'll share.

[00:51:31] [SPEAKER_02]: Maybe some of them are very different to your values, but it's a good starting point for

[00:51:35] [SPEAKER_02]: people looking to get more clear on their values.

[00:51:38] [SPEAKER_02]: So that's completely free on this, on the website.

[00:51:41] [SPEAKER_02]: So you can grab that as well.

[00:51:43] [SPEAKER_02]: And then if anyone is interested in like consistent content, I will be posting a lot more on Instagram

[00:51:49] [SPEAKER_02]: at I am Daniel Hauger.

[00:51:52] [SPEAKER_02]: So yeah, you can follow me at I am Daniel Hauger if you want some free content on there.

[00:51:55] [SPEAKER_00]: Okay, great.

[00:51:57] [SPEAKER_00]: Yeah.

[00:51:57] [SPEAKER_00]: And I'll put those in the show notes too, so people can easily find it.

[00:52:01] [SPEAKER_00]: And I know your last name is a little difficult to spell.

[00:52:04] [SPEAKER_00]: It's not difficult to spell, but to know how to spell it, put it that way.

[00:52:09] [SPEAKER_00]: And I want to ask just one last thing is, or maybe not, but is there anything we haven't

[00:52:15] [SPEAKER_00]: talked about that you think everyone should really hear today?

[00:52:19] [SPEAKER_00]: Or do you think we've covered a lot of the bases?

[00:52:21] [SPEAKER_02]: One thing I have changed my mind about the last couple of years is optimization versus

[00:52:28] [SPEAKER_02]: maximization.

[00:52:30] [SPEAKER_02]: So you'll hear all these things I'm talking about and you'll think, okay, I'm an optimizer.

[00:52:34] [SPEAKER_02]: I'm someone who really likes to get the most bang for my buck.

[00:52:38] [SPEAKER_02]: If I'm working in an hour, I want as much out of that hour as possible.

[00:52:41] [SPEAKER_01]: Right.

[00:52:42] [SPEAKER_02]: That is still the case.

[00:52:43] [SPEAKER_02]: But I heard someone I look up to tell me that sometimes it's not about getting the most bang

[00:52:51] [SPEAKER_02]: for your buck.

[00:52:52] [SPEAKER_02]: Sometimes it's just about getting the most bucks.

[00:52:56] [SPEAKER_02]: And that really puzzled me.

[00:52:58] [SPEAKER_02]: And I used to be the guy, when you hear the story of if you have six hours to chop down

[00:53:04] [SPEAKER_02]: a tree, you should spend the first four hours sharpening your axe.

[00:53:08] [SPEAKER_02]: I really used to think like that.

[00:53:10] [SPEAKER_02]: And so I would really spend a lot of time optimizing everything.

[00:53:13] [SPEAKER_02]: And if I could just squeeze a little bit more effectivity out of that.

[00:53:18] [SPEAKER_02]: And now I realized that I will still be sharpening my axe.

[00:53:23] [SPEAKER_02]: What I mean by that is I will still optimize.

[00:53:25] [SPEAKER_02]: I'll still get my sleep, my sleep.

[00:53:27] [SPEAKER_02]: I'll still eat right.

[00:53:28] [SPEAKER_02]: I'll still do all these systems.

[00:53:29] [SPEAKER_02]: I'll still put myself in a space where I can perform and all of that.

[00:53:33] [SPEAKER_02]: But today I no longer sharpen my axe in the pursuit of the sharpest possible axe.

[00:53:43] [SPEAKER_02]: Now I sharpen my axe in the pursuit of chopping down the most trees that I possibly can.

[00:53:51] [SPEAKER_02]: And so maybe this is a little bit abstract, but what I'm trying to say is optimization is

[00:53:58] [SPEAKER_02]: great and being effective is great and learning is great and leverage is great.

[00:54:03] [SPEAKER_02]: All these things are awesome.

[00:54:04] [SPEAKER_02]: Just don't lose sight of the actual thing that you're trying to achieve.

[00:54:09] [SPEAKER_02]: The actual unit of progress that you're trying to make happen.

[00:54:15] [SPEAKER_00]: So is it that you get so caught up in trying to prepare that you don't take as much action

[00:54:20] [SPEAKER_00]: as you should?

[00:54:21] [SPEAKER_00]: Is that kind of it?

[00:54:22] [SPEAKER_02]: Yeah, basically the idea that I would be spending like five hours on YouTube studying productivity

[00:54:28] [SPEAKER_02]: hacks.

[00:54:29] [SPEAKER_02]: And then when the day was over, I didn't do any productivity at all.

[00:54:33] [SPEAKER_02]: And then obviously with time that kind of became more and more me actually doing stuff.

[00:54:38] [SPEAKER_02]: But now today I'm the main focus for sure is doing the thing.

[00:54:43] [SPEAKER_02]: And every kind of optimization effort is an effort to do the thing more and better instead

[00:54:48] [SPEAKER_02]: of just optimizing to optimize.

[00:54:50] [SPEAKER_00]: That's awesome.

[00:54:51] [SPEAKER_00]: That's great advice.

[00:54:52] [SPEAKER_00]: So thank you for sharing with us.

[00:54:55] [SPEAKER_00]: So I think that's it because we covered how they can reach you.

[00:54:58] [SPEAKER_00]: And I just want to thank you for being with us and sharing a lot of your wisdom with us.

[00:55:03] [SPEAKER_00]: It was great.

[00:55:03] [SPEAKER_00]: I enjoyed hearing it.

[00:55:05] [SPEAKER_00]: And I'm sure there's a lot of entrepreneurs out there are going to be entrepreneurs that

[00:55:10] [SPEAKER_00]: will definitely want to dig into your information.

[00:55:13] [SPEAKER_00]: So thank you.

[00:55:15] [SPEAKER_02]: Yeah.

[00:55:16] [SPEAKER_02]: Thank you so much for having me.

[00:55:17] [SPEAKER_02]: This has been great.

[00:55:19] [SPEAKER_00]: Thank you.

[00:55:19] [SPEAKER_02]: Bye-bye.

[00:55:20] [SPEAKER_00]: Bye-bye.

[00:55:20] [SPEAKER_00]: I hope Daniel sharing his knowledge, experience, and wisdom has helped you in some way.

[00:55:27] [SPEAKER_00]: I thought it was very informative how Daniel shared that entrepreneurs or top executives

[00:55:31] [SPEAKER_00]: for that matter should create SOPs or standard operating procedures for what they do every

[00:55:37] [SPEAKER_00]: day.

[00:55:38] [SPEAKER_00]: He said by doing that, it helps them know what things they need to outsource and how to better

[00:55:43] [SPEAKER_00]: manage the rest.

[00:55:44] [SPEAKER_00]: and although in the business I'm in I've heard of SOPs forever, I've never really heard of them

[00:55:50] [SPEAKER_00]: being used for management, top executives, or the owner of the business and I thought that was

[00:55:56] [SPEAKER_00]: extremely intriguing and quite insightful. So that really got my attention. I loved how he talked

[00:56:03] [SPEAKER_00]: about how we should all be more concerned and focused on our worst performing days than our

[00:56:07] [SPEAKER_00]: best performing days. If our worst days are actually pretty good then that is great because

[00:56:14] [SPEAKER_00]: sustains us. Great days and extremely productive days are wonderful and they're a blessing but they

[00:56:20] [SPEAKER_00]: don't happen as often as we like. So in other words you can't bank on those. And another thing that really

[00:56:26] [SPEAKER_00]: stood out to me is how Daniel believes in not just building a world-class entrepreneurship but also a

[00:56:31] [SPEAKER_00]: world-class life. In other words what good is a wonderful business if you are unhealthy and unhappy?

[00:56:38] [SPEAKER_00]: You owe it to yourself to address all aspects of your life and try to make them as good as possible.

[00:56:44] [SPEAKER_00]: So what stood out to you? I'd love to hear from you. As always I hope this episode helps at least

[00:56:49] [SPEAKER_00]: one person and with that I hope you have a blessed week my friend. Thank you for listening to the

[00:56:59] [SPEAKER_00]: beauty in the mess. If you enjoyed what you heard please share it with a friend and if you haven't

[00:57:04] [SPEAKER_00]: already please subscribe rate and review this podcast on your favorite pod player. If you have any questions

[00:57:10] [SPEAKER_00]: or comments any topic ideas you would like to hear about or you think you would be a great guest on the

[00:57:15] [SPEAKER_00]: show you can reach me directly at the beauty in the mess.com. Thanks for listening.